X-RATED movie posters of the 60s and 70s

DESIRE – ISSUE 49
The 1960s and 1970s are considered to be the golden age of the pornographic
movie. Well maybe so, but of course for every acknowledged porno-chic
classic such as Behind The Green Door, there were any number of
ropey old turkeys playing to frustrated punters in local flea pits.
But what is indisputable though, is that the period was a golden
age for adult movie posters, as a new book X-rated attests. After
all, unlike now, where practically all porn movies – whether
hardcore or softcore – are produced for video, DVD or cable
distribution, the adult flicks of yore, often had to compete with
mainstream offerings playing at the same cinema. So posters played
a vital role in not only boldly announcing a film’s run at
the local Coronet or Locarno, but in seducing the curious with the
most lurid and salacious come-ons.
X-Rated presents 150 mainly American posters, in ‘throbbing’
colour and black and white, grouping them in a kind of loose thematic
order which embraces such sex film sub-genres as the expose (of
prostitution and the swinging scene): The Peddlers of Sin, Call
Girls of Frankfurt, The Swap and Orgy at Lil’s Place, and
good old sex, drugs and rock ‘n’ roll: Smoke and Flesh
and The Lust Combo amongst others. Also represented are posters
for more familiar offerings, including Deep Throat, Debbie Does
Dallas, Emmanuelle, Flesh Gordon and The Story Of O.
Ian Lowey
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